Sterkspruit Plaza in South Africa

Mesh Telecom

How a South African ISP manages 150,000 monthly Wi-Fi users, monetizes public Wi-Fi through advertizing, and prepares to scale across 13 new sites with Powerlynx.

About The Company

Who Is Mesh Telecom?

Mesh Telecom is a South African fibre network operator and ISP founded in 2008. The company operates nationally and manages one of the country’s largest public Wi-Fi networks, with a strong presence across retail malls, commercial locations and rural areas.
 Today, its public Wi-Fi network serves over 150,000 users per month. Mesh Telecom is already preparing another 13 sites, which could bring roughly 100,000 additional monthly users onto the network.

Lebowakgomo shopping centre Wi-Fi
Services

Mesh Telecom Public Wi-Fi and Connectivity Services

Fibre & Internet Connectivity
National fibre and ISP services across South Africa, with connectivity extending into other African markets and the United States.
Public Wi-Fi
Public Wi-Fi deployments across retail malls, parks, commercial locations and rural areas.
Business Connectivity
Connectivity solutions for commercial and enterprise environments across the company’s network footprint.
MikroTik Equipment for Wi-Fi Hotspots
Equipment

Equipment Used Across Their Public Wi-Fi Hotspot Network

MikroTik is the main hardware used across Mesh Telecom’s public Wi-Fi network. Huawei is also used for some hotspot deployments, while Cisco is used in higher-end environments.

Monetization

How They Monetize Wi-Fi Across Retail Locations

1 Brand Advertizing and Sponsorships
ads on splash pages
2 Paid Wi-Fi Access
Selling Plans to the students

What Was Required to Scale Wi-Fi Across Shopping Malls

1

Scale a high-volume public Wi-Fi network – support large numbers of concurrent and monthly users, and keep hotspot management simple as the network grows.

2

Add new locations easily – the team operates across different types of sites and needs to bring new hotspots online without rebuilding the setup every time.

3

Monetize mall Wi-Fi traffic – run brand advertizing, support paid access and collect customer data through the Wi-Fi login flow.

4

Keep branding flexible across locations – use different splash page branding for different malls and hotspot sites.

5

Integrate with vouchering platforms and other systems – keep integrations simple as more services are added around the Wi-Fi network.

Changes with Powerlynx

What Changed for Mesh Telecom with Powerlynx

Gear icon
New locations are easy to add

Mesh Telecom manages its hotspot locations centrally in Powerlynx. According to the technical team, adding new locations is straightforward, particularly with MikroTik deployments.

Ad icon
Advertizing is part of the Wi-Fi setup

Mesh Telecom runs both video and static ads across its mall hotspots and manages the advertizing setup through Powerlynx. This is an important part of the company’s plans to generate more revenue from its public Wi-Fi network.

Retail icon
Each hotspot can have its own branding

Mesh Telecom uses different branding for different hotspot locations. Mall hotspots, for example, are branded specifically for the individual mall.

Voucher icon
Integrations are easier

The team highlighted the ease of connecting Powerlynx with vouchering platforms and other systems as one of the key benefits. This gives Mesh Telecom more flexibility as they develop paid access and other Wi-Fi services.

The scalability of the platform is impressive. The ease with which we can integrate with vouchering platforms and systems works well.

Darren Keogh, Sales Director

Darren Keogh, Sales Director at Mesh Telecom
Why Work With Powerlynx

Why Powerlynx Works for Their Mall Wi-Fi

1

Easy to Manage

Hotspot setup and advertizing are easy to configure across different mall locations.

2

Ease to Scale

With around 150,000 monthly users across its mall Wi-Fi network, Mesh Telecom needed a platform that could handle that scale, stay easy to manage, and make new locations simple to add.

3

Flexible for New Requirements

Advertizing and reporting can be adapted as Mesh Telecom’s needs change.

4

Responsive Product Support

The team values the flexibility to discuss new requirements with Powerlynx, especially around advertizing and reporting.

Features

Powerlynx Features That Fit Their Retail Wi-Fi Setup

Supporting hotspot management, advertizing and different Wi-Fi access models across the mall network.

Wi-Fi advertizing Branded splash pages User data collection Free and paid access
Weskus Mall

Managing the network in Powerlynx is straightforward, even as it grows. We also value the flexibility to discuss new ideas and requirements around advertising and reporting with the Powerlynx team.